If you’re looking to digitalize your business, it’s important that you understand the major technology trends that are transforming the digital landscape. Leveraging the following technology trends will be key to an effective business strategy in the new digital economy:
Through the personalization of apps and services, the third wave of the Internet is placing users at the center of every digital experience. Outcome economy: As sensors and connectivity become ubiquitous in a growing number of environments, enterprises have an increasing ability to measure the outcomes of the services they deliver. Business models that sell results appeal to customers far more than those that just sell products.
As sensors and connectivity become ubiquitous in a growing number of environments, enterprises have an increasing ability to measure the outcomes of the services they deliver. Business models that sell results appeal to customers far more than those that just sell products.
Rapid advances in cloud and mobile connectivity are dismantling the technological barriers and reducing the costs associated with establishing global platforms. These platforms offer huge potential for innovation and the delivery of next-generation services. In fact, as research by the MIT Sloan School of Management shows, 14 out of the top 30 brands by market capitalization in 2013 were platform-oriented companies.
Advances in data science, cognitive technology and processing power have combined to open up the possibility of ‘intelligent enterprises’, built around smart machines and software intelligence. By turning big data into smart data, firms can achieve higher levels of operational efficiency and innovation.
The digital economy is creating ever-greater demand for machines and humans to work together effectively. Advances in wearable devices, natural interfaces and smart machines are opening up new opportunities to empower human talent through technology.
There is however, more to digital transformation than just investing in the latest technology trends. Investment in digital technology requires careful consideration to strategic intent and, as always in business, timing is everything.
In order to assist your business in making a digital transformation, ProComm recommend incorporating the following key initiatives in your technology strategy: